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This Privacy Policy (“Privacy Policy” or “Policy”) constitutes a part of our terms and conditions (“Terms”) and applies to information, especially when such information classified as personal data, collected by Cuitu Oy and its subcontractors (“Cuitu”, “we”, “our” or “us”) related to the products and services of Cuitu (“Services”). It includes information collected through social media and other third party platforms, marketing campaigns, events, requests and other online and offline communications. By stating this privacy policy as shown below, Cuitu hereby informs you of the purpose and use of personal information provided or collected and the measures taken for the protection of such information.

The objectives of this Policy are to explain what information and personal data may be collected, how we safeguard and how it may be used and/or shared with others in relation to the Services. We do our part to meet the requirements of transparently informing you, but we require you to do your part as well. Negligence, ignorance and failing to carefully read this document may result in the disadvantages to both you and Cuitu. So please take time to carefully read this Policy since the reason for presenting this information here is to provide you better understanding of your privacy and personal data and it is in your interest to know your rights. We do our best to give all information in clear and simple way to create better consumerism in fashion (and in general) and build trust between you and us.

By accessing or using the Services, including purchasing any products through the Services, you understand, accept and agree the collection, processing and use of your information as described in this Policy. If you do not, we kindly ask you to not use the Services.



Personal data is processed on three grounds. Primarily Cuitu processes your personal data to fulfill its legal and contractual obligations. For instance, without your personal data (address and other details) we cannot deliver your order that we are legally bound to deliver and therefore it is necessary to give us such data to use the Services. We process your personal data to maintain customer relationship and handle payments.

Cuitu also may process your data on its legitimate interests to customer analysis, market research, statistics, monitoring to develop well-functioning Services. We may use your personal data and other collected information for more efficient marketing to provide you with relevant content and offers. We don’t collect data to purposefully invade your privacy or “spy” on you, but to ensure customer-friendly experience, analyze trends and develop our products and marketing to better suit your needs. Our ways to do business are built on sustainability, transparency, efficient use of resources and minimizing the waste, therefore the processing activities aim to respect these values and have benefits both on you and Cuitu.

Some of the processing is also based on your consent. We will not use your personal data for direct marketing without your consent. It is in our interest to send marketing emails, newsletters or other type of direct marketing only to the people who consider it useful. You can only consent to direct marketing if you have read and understood this Policy and Terms and your consent is voluntary and you are of a legal age and authority to give such consent. You can withdraw your consent at any time by either unsubscribing or contacting us on the address given below in this Policy.



A. When and from where?

We collect information when you access or use the Services. Information and/or personal data is collected directly or indirectly, either it is provided to us by you or automatically. Note that not all information we collect are defined as personal data the way legislation describes it. Personal data means information about an individual from which that person can be identified. It does not include anonymous data.

Information and personal data may be collected when you:

  1. Place an order on our website
  2. Visit our website
  3. Subscribe to our newsletter or consent to direct marketing
  4. Report errors, infringements and malfunctions in our Services or content
  5. Contact for any reason including but not limited to customer service, shipping and orders
  6. Link the Services to your social media account or other third party service
  7. Attend our events or answer surveys and marketing surveys or
  8. Send requests or reply to communications from Cuitu.

Additionally, personal data may be collected when it is otherwise necessary to manage the relationship between you and Cuitu to ensure your satisfactory use of Services.


B. What data is collected? 

The following personal data is collected for placing an order:

  1. First and last name
  2. Address information
  3. Phone number
  4. Email
  5. Other relevant details concerning purchase and shipment


If you contact us via email or phone, we may process the following information:

  1. First and last name
  2. Contact information
  3. Prior communications with us
  4. Other information you have given in the reference


We also collect other information from customers, potential customers, partners and others accessing or using the Services such information including:

  1. Offers, campaigns and other communications
  2. Customer relationship information, direct marketing consent and bans
  3. Information relating to purchases and claims


Cuitu may also collect technical information automatically or passively when you use or access the Services, for example visit our website or interact with Cuitu on digital platforms. We use cookies and analytics tools on our website to make the Services more useful to you and able their proper functionality and they may collect information including:

  1. IP address
  2. Operating system and device
  3. The products you search and browsing history and other analytical information

You have the ability to disable and manage your cookies in your browser settings. Please note that it can have effects on the functionality, use and access to the Services. Technical information collected cannot be linked to you, but it can, when combined with your IP address, be considered personal data.


If you choose to link the Services to a third-party service like social media that controls personal data, Cuitu may collect and process personal data of which you have given to that service provider a permission to use such data.



We will not transfer your personal data to any third parties excluding partners and subcontractors. The personal data of customer register may be handled if it is necessary by our partners and/or subcontractors in order to develop and enable proper function of the Services. For instance, when shipping your order, the carrier operator usually needs to know the name and the address of the recipient in order deliver it to you. We only partner with persons and entities we trust and that commit in their own actions to comply with the GDPR Regulation.

We don’t transfer your personal data outside of our organization and partners unless you give your explicit consent to the transfer, the transfer is based on law and/or required by authorities or transfer happens to our authorized service provider and provider agrees to comply with Policy.

We only store your personal data as long as necessary based on the purposes of the collection of such data and to meet the obligations set by relevant legislation concerning for example bookkeeping. You are allowed at any time ask us to delete you from our direct marketing list.

Cuitu handles all your personal data with utmost privacy and it is securely stored. We are committed to take care of proper actions and enhancements to data security in order to avoid any illegal or unauthorized use of your personal data.



You have rights to manage your personal data collected by Cuitu. Cuitu will provide you with information about whether or not we have any of your personal data. Upon request, we provide any site visitor who establishes their identity accordingly with access to information that we have collected from them.

You have right to:

  1. Review the data provided for us
  2. Request correction of any outdated and incorrect information
  3. Request that your information is deleted
  4. Request we don’t use your information to contact you

You have right to know what personal data is handled by Cuitu and you can require us to provide you with answers regarding to purposes for processing, the disclosure of your data and storage.



Please contact us in any questions concerning your privacy and use of personal data.

Controller: Cuitu Oy

Business ID: 3020761-9

Rauhankatu 19 C 65

20100 Turku


tel +358 41 544 6095





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