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Cuitu is a Finnish fashion brand that creates modern items for urban people. We have a strong passion to develop the most sustainable practices to produce ready-to-wear-fashion. This is driving us to explore opportunities across industries on local and international scale. Cuitu is playful, but functional. You will always find oversized details, tech-vibes, signature patterns and high quality materials throughout what we create.

Our modern


Our modern

Cuitu is a modern pioneer in the global playing field of sustainable fashion. For Cuitu, the word ‘modern’ reflects the company’s attitude towards sustainability: the entire business model has been built around it. Sustainability is a norm and a baseline for us, on which we reflect all our decisions. It is transparency, quality and functionality. We do research, calculate and compare. Therefore Cuitu is always a promise of responsibly created items.

Our modern ways reflect to our company culture as well. We value curiosity and it represents our philosophy to starting up in this industry. By collaborating with people from different industries who share our vision, we can raise awareness towards better consumerism in fashion.


Here are the four young visionaires behind the brand.

Moona Haapala

Sustainability, Financials

Evi Oivanen

CEO, Art Director

Vilma Piironen

Legal, Marketing

Anna Kytövuori

Production, Sales

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