Vision & Mission

Our Team

Brand Story

brand story

It all started in late January 2019, when five people from various backgrounds found a common passion – to create a 100% sustainable brand in the fashion industry.

’Cuitu’ is Latin and it means detour. We want to create a detour from the self-destructive textile industry to conscious consuming. We create sustainable fashion products and promote new material innovations.

team

Cuitu is the creation of five innovative and passionate entrepreneur-minded people that share a common passion towards sustainable fashion.

Evi Oivanen

Designer, Brand Manager

Cuitu is the creation of five innovative and passionate entrepreneur-minded people that share a common passion towards sustainable fashion.

Vilma Piironen

Legal Issues, Social Media Specialist

Moona Haapala

Corporate Relations, In-depth knowledge in Chemistry

Tuomas Mäkelä

Industrial Knowledge, Product and Visual Development

Anna Kytövuori

Business Manager, Visual Development

our vision

We want to let the whole world know about the innovative textile materials. Our mission is to create timeless yet trendy design products to our customers. We also want to offer commercialization service to material producers so that their innovations get the attention they deserve. 

We vision that together Cuitu and material innovations can disrupt the whole fashion industry. 

COnsumption

The total consumption of textiles is naturally increasing due to the population growth. Currently, many harmful materials such as plastic and cotton are considered self-evident choices when it comes to the materials, whereas products made out of ecological and resource-efficient materials are a minority. People are forced to take part in the self-destructive thread of the textile industry since the options to make better choices are rare

We understand that changing consumer behavior is a tough thing to do. That is why we offer better alternative options.

Transparency

We believe our customers deserve to know how their products are produced. Therefore, we want to offer full transparency in our value and supply chain. We provide a concept that is fully transparent and engages consumers in a new way.

all about design

Our value proposition is that our customers do not have to compromise between sustainability and trendiness. Based on our marketing survey: ”Ecological products are bought for the sake of environmental values, not because they are trendy” and that is why Cuitu is all about design. In an ideal situation, we manage to attract even those consumers that wouldn’t primarily care about green values to make ecological purchase decisions.

We offer timeless yet trendy pieces. Cuitu combines textures with unisex shapes and cool vibes. 

Contact us

info@wearecuitu.com 

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